豪客彩票代理

休闲食品的市场攻略

中起食品饮料招商网:http://aiso365.com 发布日期:2018-01-17 浏览次数:8684

  目前,我国休闲食品豪客彩票代理的市场容量已超过300亿元,然而相对于中国巨大的人口基数和市场需求来说,这只是沧海一粟。

  几块钱一包的薯片或者糖果,相对于单位产品的利润,这片市场显得过于贫瘠。对于休闲食品来说,或许贫瘠的不是利润,而是打开市场的有效的营销手段。浩瀚的潜力空间,吸引着无数的品牌,乘风破浪,角逐市场。风浪之后,必将迎来新的柳暗花明。

豪客彩票代理  BENQIWOMENYESHITUQUTANSUO:XIUXIANSHIPINRUHEKAIZHANXINGZHIYOUXIAODEYINGXIAOSHOUDUAN,ZHANYOUSHICHANG?

  休闲食品从广义而言包含正餐、主食之外的所有食品,包括蜜饯肉干豪客彩票代理和薯片、糖果等,即人们主要为休闲消遣而选择的食品。具体来讲,休闲食品共有八大类:谷物膨化类、油炸果仁类、油炸薯类、油炸谷物类、糖食类、肉禽鱼类、干制果蔬类等。休闲产品主要有三种消费特征:风味型、营养型、享受型、特产型,消费者涵盖全部人群:儿童零食、青少年享受、成年及老年人暇趣等。

  


豪客彩票代理  XIUXIANSHIPINDEXIAOFEITEZHENG

  LINGDIANJITUANZHENDUICHENGSHIJUMINDEYIXIANGZUIXINDIAOCHAXIANSHI,“XIUXIANDEJIUSHISHISHANGDE”YICHENGWEIRENMENDUISHIPINSHISHANGXINGDEGONGSHI,YINERXIUXIANSHIPINWANGWANGNENGYINLINGSHISHANGCHAOLIU。FENXIXIANSHI,YOUQISHINIANQINGNVXINGYICHENGWEIMUQIANXIUXIANSHIPINDEZHULIUXIAOFEIRENQUN。CIWAI,51.9%DESHOUFANGZHERENWEIKOUWEISHISHANGSHISHIPINZHISUOYISHISHANGDESHOUYAOYUANSU;QICI,PINPAIXINGXIANGDESHISHANGXINGDUIDIZAOSHISHANGSHIPINYEPOJUYINGXIANGLI;ERSHIPINDEJIANKANGYINGYANGZHUANGKUANGYESHIRENMENBIJIAOGUANZHUDESHISHANGYAOSU。CONGDIAOCHAJIEGUOLAIKAN,XIAOFEIZHEDUIYUXIUXIANSHIPINDEXIAOFEIGUANZHUDIANJIZHONGZAISHISHANGRENZHI、YINGYANGGONGNENG、KOUGAN、PINPAIXINGXIANGDENGFANGMIAN。CIWAI,MUBIAOSHICHANGHEZHONGDUANHUANJIEYESHIQIYEBIXUZHONGSHIDELIANGGEFANGMIAN。

豪客彩票代理  1. XIUXIANSHIPINDESHISHANGRENZHI:“JIWOLAIDIANXINXIANDEBA!”

豪客彩票代理  BANSUIZHEJINGJIFAZHANHERENMINSHENGHUOSHUIPINGDEBUDUANTIGAO,RENMENDEYINSHIXIGUANHESHIPINJIEGOUYEKAISHIFASHENGBIANHUA,GESHIGEYANGDESHISHANGSHIPINPINGJIELIANGHAODEKOUGAN、XUANMUDEBAOZHUANG、DUTEBIANJIEDESHIYONGFANGFAYINGDEXUDUORENDEQINGLAI,YANRANCHENGWEISHIPINXIAOFEIDEZHONGYAONEIRONG。SHANGHAILINGDIANDEZUIXINDIAOCHAXIANSHI,SHISHANGHUAYICHENGWEISHIPINCHANYEZHENGDUOXIAOFEIZHEDEZHONGYAOCELVEBINGBANGZHULINGDAOZAISHICHANGSHANGQUDECHENGGONG。

  说到时尚食品,受访者第一提及的食品品种繁多,总体而言,奶糖、冰激淋、啤酒、黄酒、蜜饯等名列前茅。在列出的前10种食品品类中,奶糖、冰激淋等休闲类食品占了多数, 提及比例均在20%左右。蜜饯、肉干和薯片等休闲食品在大众看来同属于时尚食品之列。从性别上来看,女性更偏爱奶糖、冰激淋和蜜饯,男性更关注比萨饼和茶饮料等食品。

豪客彩票代理  CONGZHEIXIESHIPINZHONGLEIDESHUXINGKEYIKANCHU,DUOSHUPINLEITONGCHANGSHIRENMENXIUXIANXIAOQIANDEZHUYAOXUANZE,CONGMOUZHONGCHENGDUSHANGLAISHUO,XIUXIANDEJIUSHISHISHANGDEYICHENGWEIRENMENDUISHIPINSHISHANGXINGDEGONGSHI。FANYANZHI,ZHEIXIELEIBIEDESHIPINPINPAI,ZAIYUNZUOSHANGRUGUOJIARUSHISHANGYUANSU,JIANGYOUGENGDAJIHUIQUDECHENGGONG。

  2. XIUXIANSHIPINDEYINGYANGGONGNENG:“JIANKANG,ZIDINGYI!”

豪客彩票代理  JULEJIE,MUQIANGUOWAIYIXIEZHIMINGDEXIUXIANSHIPINSHENGCHANSHANGDALIXUANCHUANXIUXIANSHIPINKEYICHENGWEIPINGHENGSHANSHIDEYIBUFEN,YIYINQIXIAOFEIZHEDEXINGQU;TONGSHI,JIJIKAIFADIRELIANG、DIZHIFANG、DITANGDEXIUXIANSHIPIN,CHENGWEIXINCHANPINDEZHULIU。ZHEIXIECHANGSHANGJILIBAJINGGUOCHUANGXINDE、GAOPINZHIDECHANPINJIESHAOJINEIXIEZHUIQIUJIANKANGDEXIAOFEIZHE。MUQIANZAIGUONEISHICHANGSHANG,YIJINGYOUXUDUOGUOWAIDEDIRELIANGXIUXIANSHIPIN。GUOWAIYIXIEDAGONGSIZHENGZAIKAIFAYONGTIANRANPEILIAOZUOCHUDEFUHEZHONGGUORENKOUWEIDEXIUXIANSHIPIN,YIYINGDEZHONGGUOXIAOFEIZHE。

  MUQIAN,GUOJIHAIFENFENTUICHUYONGYUMI、GUWUDENGZUOWEIYUANLIAODEXIUXIANSHIPIN,YICIJIANGXIAOFEIDUIXIANGKUOZHANDAO,YOUQISHINIANQINGNVXING,YINWEITAMENZAIXIANGSHOUMEIWEIDETONGSHI,XIWANGKEYIBAOCHILIANGHAODESHENCAIHEJIANKANGZHUANGKUANG。AOYUNZHINIANGANGGUO,“YUNDONG”、“JIANKANG”JIXUCHENGWEISHISHANGBIAOQIAN,GUONEIXIUXIANSHIPINSHENGCHANSHANGDEMUBIAOSHISHIXIAN“XIUXIANSHIPINCHENGWEIPINGHENGSHANSHIYIBUFEN”。YINCI,DIRELIANG、DIZHIFANG、DITANGDEXIUXIANSHIPINJIANGCHENGWEIXINGYEXINCHANPINKAIFADEZHULIU,GONGNENGXINGCHANPINLINGYUJIANGDEDAOJINYIBUYANSHEN,RUGONGNENGXINGTANGGUO、DITANGHUOWUZHETANGLEIDETANGGUOZAIJINJINIANDESHICHANGFENEHUIYOUSUOSHANGSHENG。

  3. XIUXIANSHIPINDEKOUGANPIANHAO:“HAOCHI,NIJIUDUOCHIDIAN!”

  KOUGANSHIXIAOFEIZHEXUANZEXIUXIANSHIPINZUIGUANJIANDEYINSU。WULUNSHIYANGPINPAIHAISHIBENTUSHIPIN,ZHIYAOGAICHANPINDEKOUWEIDUTE,ZUOGONGJINGLIANG,FUHEXIAOFEIZHEDEAIHAO,JIUNENGHENKUAIQIANGZHANSHICHANG。YINCI,GUONEIGEGEXIUXIANSHIPINSHENGCHANCHANGJIADOUZAICHANPINDEKOUWEISHANGTUICHENCHUXIN,KAIFAHESHENGCHANXINKOUWEISHIPINYIMANZUXIAOFEIZHEDEXUQIU。

  “箭牌”口香糖豪客彩票代理拥有薄荷青箭、兰花白箭、鲜果黄箭和玉桂绿箭四个不同口味的产品,而目前市场上又推出了几种口味的“劲浪”超凉口香糖(超凉薄荷、柠檬香蜜、酷橙和黑加仑)以满足消费者不同口味的需要。再如酒吧休闲食品,首先应在口味上下功夫,开发专业的酒吧食品。这类食品应与各种酒类的口感有良好搭配,针对不同的酒水提供多种合适的食物以供选择;其次,食物的形态与包装必须切合酒吧的消费特点。好的酒吧食品应当不油腻、不脏手,方便取食,食用后方便处理,这样才能很好地满足酒吧消费的需求。

  4. XIUXIANSHIPINDEPINPAIXINGXIANG:“JIUSHIYINWEIHAOKAN!”

  调查显示,高中(中专)及大专学历,18-24岁的年轻女性是引导时尚食品消费的主流群体,她们在购买食品时喜欢购买更为时尚的品牌。捷思市场研究及顾问有限公司《巧克力与零食研究报告》显示,在喜爱的品牌方面,男性和女性都更信任知名度高、有信誉的大品牌。女性则更青睐广告播放率高的品牌,如太平、达能等。

豪客彩票代理  XIANGGUANDIAOCHAJIEGUODOUZAIBIAOMINGYIGESHISHI,JIXIUXIANSHIPINPINPAIYESHIYOUGEXINGDE,GENGSHIYOUDUTEXINGXIANGDE。CONGXIUXIANSHIPINPINPAIXINGXIANGSUZAOGUOCHENGLAIJIANG,KEYIFENCHENGLIANGGECENGMIAN:YISHINEIZAICENGMIAN,JIPINPAIHEXINJIAZHI、PINPAIGEXING、PINPAIGEXINGXINGXIANGDENG。ZHEIXIEYAOSUSHIPINPAIWAIZAIXINGXIANGDENEIZAIZHICHENG,TAMENJUEDINGZHEXIAOFEIZHEDUIPINPAIHUOCHANPINDEYINXIANGHUOPINGJIA;ERSHIPINPAIWAIZAICENGMIAN,JIZHIGUANDESHITINGJUEXIANSUO,BAOKUOPINPAIMINGZI、PINPAIKOUHAO、PINPAIBIAOZHI、PINPAIXIANGZHENGWU、PINPAISECAI、PINPAIGEQU、PINPAIGUSHIDENG。PINPAIXINGXIANGDESUZAOMAILUOJIUSHICONGNEIZAICENGMIANDEZHIYINKAISHI,ZAIQIFASANZHIXIA,YOUHEXINJIAZHITUIJIPINPAIGEXING、PINPAIGEXINGXINGXIANG,ZAIJINERXINGCHENGPINPAIMINGZI、PINPAIKOUHAO、PINPAIBIAOZHI、PINPAIXIANGZHENGWU、PINPAISECAI、PINPAIGEQU、PINPAIGUSHI。ZAICIGUOCHENGZHONG,CHANPINZHONGDUANZHANSHIWEIZHI、CHANPINGUANGGAO、PINPAIBAOZHUANGDENGZEFAHUIZHEXIAOFEIZHEYUPINPAINEIZAICENGMIANDEQIAOLIANGZUOYONG。CIWAI,ZHENGHEYINGXIAOCHUANBOGUOCHENGYEZAIBAGEZHONGPINPAIXINXIZHENGHECHENGYIGEDUTE、TONGYIDE“SHENGYIN”CHUANDIJIXIAOFEIZHE,CONGERSHIQILIUXIAYIGESHENKEDEPINPAIXINGXIANG。

  YIYAKEWEILI,TAZAIQICHANPINNEIHEZHONGWACHULE“CHUANGXIN”、“YUNDONG”HEJIANKANGSANGEGAINIAN,“CHUANGXIN”YU“DIYI”XIANGGUAN,“YUNDONG”YU“AOYUNZANZHU”XIANGGUANLIAN,“JIANKANG”YU“WEISHENGSU”XIANGHUYING。ZHEIYANG,YAKEV9DEPINPAIDINGWEIYIRANCHENGXIAN:YAKEV9SHIYIZHONGCHONGMANCHUANGXINJINGSHEN,BAOHANYUNDONGHUOLI,WEISHENTIBUCHONGWEISHENGSUDEJIANKANGTANGGUO。

  5. XIUXIANSHIPINDEMUBIAOSHICHANG:“JIUSHIJINIDE!”

  少年儿童和年轻女性是目前休闲食品的主流消费人群。按消费需求细分,休闲食品可以分为基本型、风味型、营养型、价值型、享受型等等,不同品类的产品,不同价位的产品所针对的目标消费人群会存在明显的差异。如与薯片、瓜子、膨化食品豪客彩票代理的目标消费群体虽然有交叉,但差异更明显。开心果的目标消费者更多是年轻女性中的白领,薯片的目标消费者更多是少年儿童和学生群体。

  LAONIANREN、NIANQINGNANXINGDENGMUBIAORENQUNYEYINGTIGAOZHONGSHI。MUQIANDEMUBIAOSHICHANGERYAN,SHANGYOUDALIANGKONGBAI,XUANZEERTONGHENIANQINGNVXINGYIWAIDERENQUNZUOWEIMUBIAOSHICHANG,ZHENDUIQIDUTEXUQIUKAIFA、TUIGUANGXINPIN,BIJIANGWEIQIYEDAILAICHAYIHUAYOUSHI。MENGNIUZAINIUNAIDEJINGZHENGWANQUANCHUYUPINGMINHUA、DAZHONGHUACENGMIANZHISHI,FAXIANMEIYOUYIZHONGNIUNAINENGYUNEIBUFEN“ZHUIQIUGAOPINZHISHENGHUO”DEXIAOFEIQUNTIDEGUANNIANXIANGPIPEI。ZHENGSHIDUIZHEIZHONGVIPXIAOFEIGUANNIANDEFENXIYUDONGCHA,MENGNIUCHUANGXINXINGDITUICHULEGAODUANNIUNAI——TELUNSU,BINGYI“BUSHISUOYOUDENIUNAIDOUKEYIJIAOTELUNSU”DESUQIUQIANGDIAOLECHANPINDEPINZHI,YETONGBUANHANLE“BUSHISUOYOUDERENDOUKEYIHETELUNSU”,MANZULEZHUIQIU“GAOPINZHISHENGHUO”DEXIAOFEIQUNTIDEVIPXIAOFEIGUANNIAN,CONGERYUXIAOFEIGUANNIANZHIJIANLIANJIEJINXINGCHANPINCHUANGXINQUDELECHENGGONG。 6. XIUXIANSHIPINDEZHONGDUANHUANJIE:“DAOCHUDOUNENGMAIDEZHEDELINGSHI!”

  从市场环节来看,简单便捷的购买过程也将成为消费者的未来追求,从而成为食品工业企业占据市场的一个“制胜法宝”。长期从事食品市场分析的福建个体商户张小君认为,近年来, 随着市民生活质量提升,他们对于不同终端之间的价格差异承受能力已明显增强。同时,随着互联网等现代技术的发展,网络购物、电视购物等形式未来可能将延伸至食品行业,成为消费者购买的一种手段。总而言之,如何使消费者最便捷地购买到偏好的休闲食品,并在购买过程中更深刻地体会到该产品或品牌的优点,就成为休闲食品企业与消费者接触过程中的重要一环。

  ZHONGGUOXIUXIANSHIPINSHICHANGFENXI

  休闲食品行业虽然在快速扩展壮大,目前国内休闲食品市场上,外资、合资企业仍占据市场优势,本土企业因无法紧跟市场发展步调,不能持续做大做强。食品企业豪客彩票代理数量繁多,“价格战”此起彼伏,品类越来越丰富,市场竞争越演越烈……这让休闲食品企业在迎来发展机遇的同时,也面临了巨大的压力和挑战。

豪客彩票代理  1. SHICHANGFAZHANGAIKUANG

  XIUXIANSHIPINXIAOFEIZENGZHANGSUDUHENKUAI,YOUTONGJIXIANSHI,JINNIANLAIWOGUOXIUXIANSHIPINSHICHANGGUIMOCHENGJIHEJIDESUDUZENGZHANG,GAOCHUSHIPINSHICHANGPINGJUNZENGZHANGLV20GEBAIFENDIAN,ZAIZHONGGUOSHIPINSHICHANGDEDIWEIRIYIZHONGYAO。

  2005NIANXIUXIANSHIPINZHIZAOYECHUANGZAOGONGYECHANZHI2364.54YIYUAN,TONGBIZENGZHANG27.53%;SHIXIANXIAOSHOUSHOURU2304.03YIYUAN,TONGBIZENGZHANG31.39%;SHIXIANLIRUN117.71YIYUAN,TONGBIZENGZHANG52.87%。2006NIANXIUXIANSHIPINZAISHIPINGONGYEFAZHANDEJICHUSHANGJIXUBAOCHILIANGHAODEFAZHANTAISHI,JIEZHI2006NIAN3YUEFEN,CHUANGZAOGONGYECHANZHI640.11YIYUAN,BI05NIANTONGQIZENGZHANG29.67%;SHIXIANXIAOSHOUSHOURU627.99YIYUAN,TONGBIZENGZHANG31.36%。

豪客彩票代理  JUTONGJI,MUQIANZHONGGUOXIUXIANSHIPINXIAOLIANGZAI200-300YIYUANZUOYOU,WEILAIJINIANGUJIMEINIANZENGFUZAI15%ZUOYOU。JUJINNIANSHICHANGDIAOCHA,XIUXIANSHIPINZAIZHUYAOCHAOSHI、ZHONGDIANSHANGCHANGSHIPINJINGYINGBIZHONGZHONGYIZHANDAO10%YISHANG,MINGLIEDIYI,XIAOSHOUEYIZHANDAO5%YISHANG,MINGLIEDISAN。DIAOCHAXIANSHI,HONGBEISHIPINYICHENGWEIXIUXIANLEISHIPINDEZHULIU,BINGQIESUIZHESHIPINKEJIDEBUDUANFAZHAN,XIUXIANLEIHONGBEISHIPINZAISHICHANGSHANGRENGJUBEIBUDUANSHANGSHENGDEQIANLI。CHANPINMENLEIRIQUDUOYANGHUA,XINPINBUDUANWENSHI,JIANKANGHUA、SHISHANGHUA、CHAYIHUAQUSHIMINGXIAN,GONGNENGYINGYANGXINGXIUXIANSHIPINDESHICHANGZHANYOULVHEXIAOLIANGCHENGBUDUANSHANGSHENGZOUSHI。

  2.SHICHANGJIEGOU

豪客彩票代理  DIQUJINGJICHAYITIXIANZAIERTONGXIUXIANSHIPINXIAOFEIJINESHANGYOUZHEHENMINGXIANDEQUBIE。GENJUMEILANDEGONGSIDEDIAOCHA,FAXIANWUDACHENGSHI(BEIJING、SHANGHAI、GUANGZHOU、CHENGDOUHEXIAN)DEERTONG(0-12SUI)XIUXIANSHIPINXIAOFEIECHENGXIANCHUXIANZHUCHAYI。

豪客彩票代理  XIUXIANSHIPINDEXIAOFEICHAYIBUJINBIAOXIANZAIDIQUSHANG,HAIZAICHENGXIANGFANGMIANCHENGXIANCHUHENDAQUBIE。ANZHAO《ZHONGGUOERTONGQINGSHAONIANLINGSHIXIAOFEIZHUANGKUANG》DEDIAOCHASHUJU,CHENGXIANGERTONGZAIXIUXIANSHIPINXIAOFEIESHANGJUYOUMINGXIANCHAYI。

  XIUXIANSHIPINXIAOFEIJIEGOUZHONGCUNZAIZHEMINGXIANDEDIYUCHAYI,ZHEIDUIXIUXIANSHIPINDECHANPINKAIFA、YINGXIAO、PINPAISUZAODENGGUOCHENGXINGCHENGFEICHANGZHIJIEDEYINGXIANG。BUTONGZHINENGRENYUANZAIQIGEZILINGYUNEIBIXUCHONGFENKAOLVDAOZHEIZHONGDIYUCHAYI,BINGJIJIZHUDONGDIJIAYIFENXI、CHULI,CAINENGZHENZHENGXINGCHENG“XIAOFEIZHEDAOXIANG”DEXIANDAIYINGXIAOZHENGTISIXIANG。

  此外,休闲食品消费结构中的地域差异还体现在饮食偏好上,最典型的莫过于口味差异。不同地区消费者的风味习惯往往不同。这要求休闲食品企业必须针对特定消费者的风味习惯来制定产品战略。这些口味差异为休闲食品的市场开发提出了更高要求,也需要产品开发人员和市场营销人员事先掌握重点市场的饮食喜好,有针对性地开发和宣传适合目标市场饮食习惯的产品。

  3. PINPAIJIEGOU

  WOGUOXIUXIANSHIPINSHICHANGDEKUAISUFAZHAN,SHICHANGDEGUIMODECHIXUKUODA,XIYINLEZHONGDUODEXIUXIANSHIPINSHENGCHANCHANGJIAJIARUDAOJINGZHENGXINGYE。BUJINGUOJIPINPAIRU“LESHI”、“LITICUI”、“PINKE”、“SHANGHAOJIA”DENGZAIZHONGGUOSHICHANGJIAJINPAOMAQUANDI,GUONEIDEYIXIEPINPAIYEFENQIZHIZHUI,BAOKUOXUFUJI、WANGWANG、XIZHILANG、QIAQIADENGZHIMINGPINPAI。XIUXIANSHIPINSHICHANGDAOCHUSHI“ZHANHUOFENFEI”,GEDASHENGCHANCHANGJIADOUWEINENGGOUZAIZHEIKUAIBUDUANPENGZHANGDESHICHANGZHONGFENDEYIBEIGENGERGEJINQINENG,GEXIANSHENTONG。WULUNSHICONGSHIPINKOUWEIKAIFADAOBAOZHUANGSHEJI,HAISHICONGCHANPINXINGXIANGGAINIANDETUIGUANGDAOXIAOSHOUQUDAODETUOZHAN,GEDAXIUXIANSHIPINPINPAIZHIJIANTUPOLEYUANXIANZAIJIAGEHEZHONGLEIZHIJIANDANYIDEJINGZHENGJIEXIAN,XIANGZHEPINPAI、XINGXIANG、KOUWEI、JIANKANG、CUXIAO、QUDAODENGDUOCENGCI、QUANFANGWEIDELINGYUYANSHEN。 SUIZHEJINNIANDEFAZHAN,SHICHANGQIANGSHIPINPAIYIZHANGXIANLINGDAOYOUSHI,YIXIEPINPAIZAICHANPINZHILIANG、JIAGEDENGFANGMIANJUNYUQITAPINPAI。DANTONGSHIYEYINGGAIKANDAO,MUQIANDEXIUXIANSHIPINSHICHANGSHANGWEICHUXIANDELINGDAOPINPAI,ERSHICHENGXIANCHU“LINGTOUYANG+JINSUIZHE+SHIYIBUQUEZHE”DEGEJUTAISHI。ZHEIJIUWEIZHONGXIAOQIYEZHENGDUOSHICHANGFENETIGONGLEKENENGXINGHEBIRANXING。

  XIUXIANSHIPINYINGXIAOCELVEDIAOCHA

  1. ZHENDUIMUBIAOSHICHANGDEXUQIUKAIFAXINPIN

豪客彩票代理  BUDUANTUICHUXINCHANPIN,SHIXIUXIANSHIPINQIYEDECHANGTAI,DANZONGGUANZHENGGEXIUXIANSHIPINSHICHANG,SUIRANMEINIANYOUCHENGBAISHANGQIANDEXINPINYONGRU,DANZHENZHENGCUNHUOXIALAIDEQUESHIFENGMAOLINJIAO。ZUIZHUYAOYUANYINZAIYU,XUDUOQIYEHAICUNZAISHENGCHANDAOXIANGWUQU,ERBUSHIQUDIAOCHAXIAOFEIZHEXIANGYAODESHISHENME。DEKEBIKESHUPIANXILIE,JIUSHIDIAOCHAXIAOFEIZHESUOXUQIUDEKOUWEIDEJICHUZHISHANG,BUDUANDIGENJUZHEIXIEXUQIU,TUICHUXINCHANPIN。MEIYIZHONGXINCHANPINDETUICHUDOUNENGYINBAOYICISHICHANG,SHENZHIRANGXIAOFEIZHERENWEI“KEBIKEDAIBIAODEJIUSHIZHENGZONGDESHUPIANKOUWEI”。

  ERTONG

  儿童消费群体是典型的感性消费者群,在品牌与品质方面的认知度较低,对优劣产品的辨别能力也较差,最注重产品的外观因素,包装设计的风趣、好玩和颜色图案的新奇、鲜艳等都能有效吸引他们的注意力,价格与内在因素等却不太在乎。不过,并不是所有的儿童都是自己完成“消费行为”的全过程。一般情况下,0-6岁的儿童零食90%以上是由家长决定和购买,而6-12岁的儿童中有70%多数时候是自己决定购买。企业也应根据儿童食品的具体消费行为采取针对性的促销方案。

  SHISHANGNVXING

  NIANQINGNVXINGSHIYINDAOSHISHANGSHIPINXIAOFEIDEZHULIUQUNTI,TAMENZAIGOUMAISHIPINSHIXIHUANGOUMAIGENGWEISHISHANGDEPINPAI。51.9%DESHOUFANGZHERENWEIKOUWEISHISHANGSHISHIPINZHISUOYISHISHANGDESHOUYAOYUANSU;QICI,PINPAIXINGXIANGDESHISHANGXINGDUIDIZAOSHISHANGSHIPINYEPOJUYINGXIANGLI;ERSHIPINDEJIANKANGYINGYANGZHUANGKUANGYESHIRENMENBIJIAOGUANZHUDESHISHANGYAOSU。WEIYINGHEZHEIYANGDEXIAOFEIXINLI,MUQIANXIUXIANSHIPINDESHENGCHANCHANGSHANGFENFENZAIKOUWEI、BAOZHUANG、MINGCHENG、GUANGGAOSHANGDAZUOWENZHANG,SHENZHICHIJUZIQINGLAIMINGXINGDAIYAN——SUNYANZIYULESHISHUPIAN、ZHOUJIELUNYUKEBIKESHUPIAN、CENGZHIWEIYUXUFUJITANGGUODENG,DOUSHIGEDIANSHITAIHUANGJINDANGREBODEGUANGGAO。

  酒吧食品 近年来,由于酒吧文化的发展,以及人们对食物搭配各种酒类的讲究,专业酒吧食品在欧美以及东南亚日渐兴盛,发展已经非常成熟,而在中国酒吧市场上流通的食品则比较杂乱。整个酒吧休闲食品市场没有被专业地开发,有竞争力的产品和品牌几乎没有。也正因为这样,对于休闲食品厂商而言,酒吧这一渠道具有巨大的商业潜力。

豪客彩票代理  2. WANGLUOYOUXIYINGXIAO

  XIUXIANSHIPINQIYEZAIYUNYONGCHUANTONGYINGXIAOSHOUDUANDETONGSHI,YEKAISHIXIANGQITASHISHANGLINGYUTUOZHAN,ERWANGLUOYOUXIZHEIGEKANSIYUSHIPINHAOBUDAJIEDELINGYUCHENGLEMUQIANXIUXIANSHIPINZUIREMENDEJUEJINLINGYU。JUYENEIRENSHIJIESHAO,ZAIRIBEN、HANGUO、MEIGUODENGYOUXICHANYEFADA,YOUXIZHOUBIANCHANYEYIJINGFEICHANGCHENGSHU,QIYOUXIZHOUBIANSHICHANGZONGZHIYIBANSHIYOUXISHICHANGDEBAZHIJIUBEI,ERZHONGGUODEYOUXIZHOUBIANCHANPINHAICHUYUQIBUJIEDUAN。LINGJUTONGJI,WOGUOWANGLUOYOUXIWANJIASHULIANGYIDADAO2000WANREN,WANGLUOXIAOFEIQUNTICHAOGUOYIYIREN。MIANDUIRUCIPANGDADEXIAOFEIQIANLI,JIANGXIUXIANSHIPINQIERUWANGLUOYOUXISHIJIE,JIEZHUWANGLUOYOUXIZHEIYIDUIQINGSHAONIANJIJUXIYINLIDEYULEHUODONGLAIXUANCHUANXINPIN、SUZAOPINPAIXINGXIANG,WUYISHIXIUXIANSHIPINTISHENGQISHISHANGRENZHIDEYOUYICHANGSHI。

  3. CUXIAO

豪客彩票代理  CHUANGJIANQIANGSHIPINPAI,BINGSHISHIYOUXIAOGUANLI,ZAIXIAOFEIZHEZHONGJIANLIGAOZHONGCHENGDU,JIANGSHIXIUXIANSHIPINQIYEDEYICHIXU、WENDINGFAZHANDEJICHU。CONGXIAOFEIXINLIJIAODUFENXI,XIAOFEIZHEZAIGOUMAIXIUXIANSHIPINSHISUIJIYINSUZHANZHUYAODIWEI,YINCIJIAQIANGMAICHANGXUANCHUAN、YOUDAOGUKEGOUMAISHIQIYEZAICUXIAOZHONGBIXUGAODUZHUYIDE。LINGWAI,GUKEDEXUANZEXINGXIAOFEIYEZHANDAOXIANGDANGGAODEBILI,PINPAIHEJIAGESHIXUANGOUSHIKAOLVDELIANGDAYINSU。

  XIUXIANSHIPINDECUXIAOSHOUDUANLINGHUODUOYANG,BIJIAOCHANGYONGDEYOUMAIYISONGYI,HUOZHETUIXINGDABAOFUZENGXIAOBAODECUXIAOHUODONG;XIANCHANGPINCHANG,TIGAOQIGOUMAIXINGQU;CHOUJIANGJIGUAGUAKA,RUPENGHUAXIUXIANSHIPINWANGWANGZAIBAOZHUANGDAIZHONGFANGZHIXIAOKA,JIMANKECHOUJIANG,YICILAIXIYINERTONGCHIXUGOUMAI。

豪客彩票代理  MIANFEISHICHI+RENYUANDAOGOU QIYEKEYIZAIZHONGDUANMAICHANGYOUFUWURENYUANXIANGXIAOFEIZHEJIESHAOCHANPINBINGTIGONGMIANFEISHICHI,JIANSHAOTAMENGOUMAIJUECEDEZULI,LIYONGSHUANGXIANGJIAOLIUSHUOFUQIXIANCHANGGOUMAI。TONGSHI,QIYEKEYOUCIHUODEFANKUIDEDIYISHOUZILIAO,YOULIYUYINGXIAOZUHEDEGAIJIN。YUNYONGZHEIZHONGFANGSHIBIXUBAOZHENGDAOGOURENYUANJUYOUJIAOGAODEZONGHESUZHIHEYIDINGDEZHUANYEJINENG,CAINENGDADAOLIXIANGXIAOGUO。 MIANFEISHICHI+DAZHEJIANGJIA JUDIAOCHAXIANSHI,ZAIXIUXIANSHIPINCUXIAOFANGFAZHONG,YOU25.7%DERENXIHUANDAZHE,YOU37.3%DERENXIHUANJIANGJIA。QINGXIANGYUDAZHEHEJIANGJIADERENSHUBILIGUOBAN,SHUOMINGDAZHEHEJIANGJIASHIXINGZHIYOUXIAODEFANGFA,YESHINENGGOUCHAOKUAITIGAOSHICHANGZHANYOULV,KUODAZHIMINGDUDEFANGFA。DAZHE、JIANGJIANENGGOUMANZUXIAOFEIZHEDEHUOLIXINLI,TONGSHIZAIJIASHANGMIANFEISHICHIRANGQICHANPINKOUGANHUODEHAOPINGHOU,KEYIRANGXIAOFEIZHEGENGJIJIDETOURUDAOGOUMAIZHONG。

  4. FENXIAO

  FENXIAOZHUYAOSHEJIDAOXIAOSHOUQUDAOHEFANWEI,XIAOSHOUQUDAOBAOKUOZONGXIANGQUDAOJIQUDAODECENGCIHUOJISHU,HENGXIANGQUDAOJITONGYIQUDAOCHENGYUANDESHULIANGHEZHILIANG。XUANZESHIYIDEXIAOSHOUQUDAOBACHANPINYIZUIQIADANGHEZUIJINGJIDEFANGSHIZHANXIANDAOXIAOFEIZHEMIANQIAN,YISHIYINGXIANGDAOQIYECHENGGONGDEGUANJIANYINSU。

  JUDIAOCHA,MUQIANSHANGHAIDIQUGOUMAIXIUXIANSHIPINDECHANGSUOZHUYAOSHICHAOSHIJIBIANLIDIAN;QICISHIDAMAICHANG、SHIPINDIAN、ZAHUODIANDENG。CHAOSHIJIBIANLIDIANGOUMAIZHUYAOSHIJIATINGHUOWAICHUSHIXIAOFEI,SHIPINDIANGOUMAISHIGUANGMALU、ZHUANSHANGDIANSHIFUDAIGOUMAIHUOJISHIXIAOFEI。LINGWAIXIUXIANSHIPINDELIANSUOXINGSHIYEZAOYICHUXIAN,HAIYOUHULIANWANGDECHUXIANYEJIXIUXIANSHIPINDEXIAOSHOUTIGONGLEXINDEJIYU。XIUXIANSHIPINQIYEHAIKEYISHIXINGQIANXIANGYITIHUA,JIUSHITONGGUOJIANLIZIJIDEXIAOSHOUGONGSILAIZHIJIEKONGZHICHANPINDEFENXIAOXITONG。ZHEIYANG,BUJINNENGGOUYOUXIAODIJIANGDIXIAOSHOUFEIYONG,GENGNENGZHIJIEMIANDUIXIAOFEIZHE,BAXIAOFEIZHEDEXUQIUJISHIFANKUIHUIQIYE。ZONGZHI,QIYEYAOLIZHENGJIANLIFUHEZIJITEDIANDEJINGXIAOWANGLUO,JINKENENGJIANGDICHENGBEN,CHABIEHUADIFENXIAOXIUXIANSHIPIN。

  XIUXIANSHIPINQIYEDESHENGCUNZHIDAO: PINPAIZHANLVE

豪客彩票代理  PINPAIZHANLVEZHIYINZHEXIUXIANSHIPINQIYEDECHENGZHANG、ZHUANGDAGUOCHENG,SHIQIMIANDUIJILIEJINGZHENGNENGQUANSHENGERCHU。

  1. SHENGCUNGENBEN:LIZUPINPAISUZAO

豪客彩票代理  YOUYUPINPAIHEPINPAIZHIJIANQUEFAYOUMINGXIANCHAYIDEJINGZHENGYOUSHI,ZHONGGUOSHIPINPINPAIZHIJIANDEJIAGEZHANYUYANYULIE。CONGPINPAIKAIFADEYOUXUXING、KEXUEXINGHECENGCIXINGKAOLV,XIUXIANSHIPINPINPAIDEKAIFAGUOCHENGBIXUZUNXUNYIDINGDEZHIXU,JICONGNEIERWAIDEFASANSHUNXU。YOUHEXINJIAZHIWEIPINPAIYUANDIANHUOHEXIN,CENGCENGTUIJIN,JINGYOUPINPAIGEXING、PINPAIMINGCHENG、PINPAIBIAOZHENGDENGHUANJIE,ZUIHOUDAODAPINPAITUIGUANGJIHUA,SHIXIANCONGNEIDAOWAI、SHANGXIAYIZHIDEKAIFAGUOCHENG。YOUYUWAIHUACENGMIANDOUSHIYOUPINPAIYUANDIAN——PINPAIHEXINJIAZHICENGCENGTUIJIERLAI,ZHENGGEPINPAITIXISHIZHONGWEIRAOZHEHEXINJIAZHIZHUZHANGZHANKAI,YINCIPINPAINEIWAI、SHANGXIAJIANGBAOCHIGAODUYIZHIXING,NENGGOUCHONGFENTIXIANPINPAIHEXINJIAZHIDEJINGSHENTONGLVZUOYONG。

豪客彩票代理  2. FAZHANBAOZHENG:SHIXIANPINPAIJIANKANGSUQIU

  SUZAOPINPAITEZHENGDEGONGJUYOUMINGCHENG、BIAOSHI、BIAOZHI、KOUHAO、XIANGZHENGWU、GUSHIDENG,DANPINPAITEZHENGYAOCHUANDIJIXIAOFEIZHE,BIXUJINXINGXUANCHUAN。GUANGGAOZESHIPINPAIZAISHICHANGSHANGHUOQUZHIMINGDUDEZHONGYAOSHOUDUAN,PINPAIXINGXIANGDESUZAOBIXUJIEZHUYUGUANGGAO。PINPAIXUANCHUANBIXUWEIRAOPINPAIHEXINJIAZHIHEPINPAIGEXINGTEZHENGJINXING,YIDANCHENGWEIZHIMINGPINPAI,SHICHANGLINGDAODIWEIJIXIANGYINGDEGAOLIRUNJIANGSUIZHIERLAI。

豪客彩票代理  ZHONGGUOSHIXIEFUMISHUZHANGWANGWEIRENWEI,JINHOUWOGUOXIUXIANSHIPINFAZHANQUSHIJIANGXIANGJIANKANGHUA、GONGNENGHUA,DIRELIANG、DIZHIFANG、DITANG、GENGYINGYANGFANGXIANGFAZHAN,JIANKANGJIANGCHENGWEIJINHOUXIAOFEIZHEDUIXIUXIANSHIPINDEYAOQIU,JIANKANGSUQIUYEHUICHENGWEIXIUXIANSHIPINPINPAIDEZHONGYAOJIAZHIZHUZHANG。YINCI,XIUXIANSHIPINQIYEYUFAZHAN、ZHUANGDA,SHENZHIJUBEIYIDINGDEGUOJIJINGZHENGLI,JIUBIXUYINGHEFAZHANQUSHI,ZHUZHANGSHIXIANJIANKANGDEPINPAISUQIU。

  PINPAIHEXINJIAZHISHOUXIANYAOYUJIANKANGXIANGGUAN,CHANPINYEYAOTUCHUYINGYANGXINGGONGNENG。JIANKANGJIAZHIZHUZHANGYIJINGXINGCHENG,JIUBIXUFASANDAOPINPAIGEXINGZHONG,BINGBIAOZHENGWEIZHIGUANGANZHIDEGEZHONGXIANSUO,RUQIANSHUMINGCHENG、KOUHAO、BIAOZHIDENGDENG,CONGERXINGCHENGYIGETONGYI、WENDINGDEYOUZHERENXINGHUASECAIDEPINPAIXINGXIANG。TONGGUOZHENGHEYINGXIAOCHUANBOCELVE,LIYONGGEZHONGCHUANBOMEIJIE,JIANGZHEIGEXINGXIANGCHIXUBUDUANDIZHIYUXIAOFEIZHENEIXINSHENCHU。ZAIZHONGDUANMAICHANG,XIAOFEIZHEZAIJIECHUDAOCHANPINSHI,CONGJIYISHENCHUTIQUDEJIYIXIANSUOJIUSHIZHEIGEPINPAIXINGXIANGJIQIXIANGGUANLIANXIANG。

  3. ZHUANGDABAOZHANG:WAJUEPINPAIWENHUANEIHAN

豪客彩票代理  XIUXIANSHIPINPINPAIWENHUAJIANSHEYINGNULIXUNZHAOWENHUAYUJINGJIDEJIEHEDIAN,LIYONGWENHUADEGONGXIANGXINGYOUXIAODIYINGXIANGXIAOFEIZHE,YIHUODEYUSHOUZHONGZHIJIANGOUTONGDEPINGTAI,CUJINXIAOFEISHIXIAN。

  ZAIXIANDAISHICHANGHUODONGZHONG,XIAOFEIZHEYIBUZAIMANZUYUDUISHIPINWUDEXIAOFEI,KAISHIZHUIQIU“GANXINGDESHENGHUO”,TAMENGOUMAIFUHEZIJIWENHUAXUYAODEFENGGEHUA、GANXINGHUASHANGPIN,ZAIWUZHIXUQIUMANZUDETONGSHI,GENGYAOXIANGSHOUJINGSHENYUQINGGANSHANGDEYUYUEYUMANZU,CONGERHUODEMOUZHONGSHENFENDEQUEZHENGYURENTONG。YINCI,SHIPINPINPAIYAODAPOXIANYOUSHICHANGDEPINPAIBILEI,BIXUYOUZHENDUIXINGDICHUANDIWENHUA,NULIKAIJUEQIYENEIWAIDEYIQIEWENHUAZIYUAN,JIANGFENGFUDEWENHUAYIYUNRONGZHUYUSHIPINPINPAICHUANGYIZHIZHONG,TIGAOPINPAIDEWENHUANEIHANHEWENHUAFUJIAZHI。JIBADANCHUNDESHANGPINXINXIBIANCHENGPINPAIWENHUAXINXI,YIDUIRENDELIJIEHEZUNZHONGHEDUIRENJINGSHENXUQIUDEYINGHEHEMANZUWEIHEXIN,ZAIRENWENWENHUADETEDINGYUYIZHONGXUNZHAOHECHANGDAOYIZHONGPINPAIGUANNIAN、PINPAIQINGGAN,BIAOXIANPINPAISHENGHUOXINGTAIXIADEFENGFUTIYAN,YIWENHUADEDUTEMEILICHANSHENGJUDADEPINPAIZENGZHIXIAOYING,DADONGXIAOFEIZHE。

  4. ZHISHENGFABAO:XINGCHENGPINPAIXIANMINGCHAYI

  XINGCHENGXIUXIANSHIPINYIPINPAIYULINGYIPINPAIDEXIANMINGCHAYI,QISHIJIUSHIPINPAISHIBIEDEGUOCHENG。PINPAISHIBIEDEZUIZHONGMUBIAOSHITONGGUOGEZHONGSHIBIEXINGWEIXIANGXIAOFEIZHETIGONGQIYEPINPAIDEJIAZHITIYAN,CONGERMANZUGUKEDEJIAZHIXUQIU,SHIQIDUIPINPAIJIYISHENKE,XINGCHENGDUIPINPAIDEJIJIRENZHI。

  HAGENDASISUOYAOCHUANDIDEQINGGANZHUZHANGHENJIANDAN——AIQING,ZHIJIEDICHANSHULEGAIPINPAISUONENGWEIXIAOFEIZHEDAILAIDEQINGGANLIYI;ZECHUANDIZHEYIZHONGKAIXINCHANGHUAIDEQINGGANJIAZHI,YIZHONGZIYOUBENFANGDEMEIGUOJINGSHEN。

豪客彩票代理  YANJIUJIEGUOXIANSHICHU,PINPAIWEIXIAOFEIZHESUONENGTIGONGDEQINGGANJIAZHIZHUYAOBAOKUOLEYIXIAJIGEFANGMIAN。

豪客彩票代理  QIANGDIAOZIWODEQINGGANJIAZHI ZHUYAOBAOKUOZIXIN、ZIZUN、ZIYOU、ZILI、JIQING、LEQU、SHUSHI、QINGSONGDENGQINGGANJIAZHITIYAN,RUKEKOUKELE、MAIDANGLAO、YIYUNDENG。

  DUITARENDEQINGGANJIAZHI BAOKUOZHENCHENG、XINREN、TONGQING、GUANHUAI、TITIE、YOUQING、QINQING、AIQIANGDENGQINGGANJIAZHITIYAN,RUHAGENDASI、XIZHILANGSHUIJINGZHILIAN、、GUIGEYANMAIPIANDENG。

  DUISHEHUIDEQINGGANJIAZHI BAOKUOZHUZHONGHUANBAO、GONGYIDENGSHEHUIZERENGAN,JITIZHUYI、AIGUOZHUYIQINGGAN、MINZUWENHUAQINGGANDENGTIYAN,RUJINLIUFUDENG。

豪客彩票代理  GENJUQIYEDECHANPINTEDIAN,ZHENDUIXIAOFEIZHEBUTONGDEQINGGANXUQIU,QIYEPINPAIJUYOUBUTONGDEQINGGANDINGWEI,BUTONGDEQINGGANDINGWEIXIAQIYEPINPAISHIBIEDEBIAOXIANTEZHENGJUYOUHENDACHAYIXING,JUTITIXIANZAICHANPINSHUXING、ZUZHISHUXING、PINPAIXIANGZHENGDENGFANGMIAN。ZAIPINPAISHIBIESHEJIDESHIJIGUOCHENGZHONG,BIXUGENJUCHANPINTEDIANYUGUKEDEQINGGANJIAZHIXUQIUDECHAYIXING,JINXINGPINPAIQINGGANDINGWEI,BINGZAICIJICHUSHANGJINXINGPINPAISHIBIEGUIHUA。

更多相关信息: baidu 在百度中搜索休闲食品的市场攻略的
360 在360中搜索"休闲食品的市场攻略的
商情快报信息推荐